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Google Affiliate Network: One Year Later

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 Google Affiliate Network: One Year Later
It’s been just over a year since our affiliate business became part of Google. To say a lot has happened seems obvious but I am proud of what our team has accomplished. To name just a few of the achievements: a new brand & UI, numerous platform enhancements, fantastic client and employee satisfaction in the midst of integration and many, many, new customers. Google Affiliate Network is fully integrated operationally within Google. We had an exciting year, but I am even more excited about where we are going.
Our focus remains the same, drive exceptional customer satisfaction through affiliate channel growth; however, being part of Google brings a mindset in how to best achieve our goals. A culture focused on the user and the tenet that ads must be high quality now permeates the Google Affiliate team.
Our goals are clear as we invest in our Platform, integrate our Network and continue to refine and evolve the Practice of Affiliate Marketing. To this end, we recently launched an “opportunities center” in the platform allowing advertisers to more easily identify underperforming relationships. This capability generates growth by improving optimization. We currently are beta testing data feed integration with Google Base which will drive growth with improved category taxonomy and data validation, as well as an improved user experience for advertisers who will only have to send one feed to Google. Publishers benefit from a higher quality data feed. The integration with Google Base is also an example where integration with other Google products and systems enables our Affiliate engineers to focus on affiliate innovation, while the engineers supporting Base will drive that product forward. Our team and our users benefit in many ways from Google’s scale and engineering excellence.
Google brings a focus on making decisions based on facts and data, rather than intuition. Our Practice embraced this focus, and has conducted more than 20 structured optimization projects this past quarter, resulting in measurable lift in program performance. These are just a few of our accomplishments to date, and the possibilities and ideas endless.
There is a lot of hard work ahead. I am sure we will make mistakes and things won’t go as fast as we want. But know that we are 100% committed to our customers’ satisfaction and to bringing unprecedented innovation to affiliate marketing. Our collective futures are very bright.

Money Making Tips - Combining Internet Affiliate Marketing With Google Adwords And Google Ppc

Money making can become even more easier when combining internet affiliate marketing with Google Adwords and Google PPC advertising. Money making using Google Adwords and Google PPC advertising and milking it with internet affiliate marketing offers can really be much lucrative. The Internet has evolved into a system that has become popular worldwide. From its simple beginnings as a military device, the use of the Internet has spread throughout commercial and residential places. The people using the Internet worldwide are increasing and more things are made possible with the further development of the Internet. The Internet has opened different opportunities for people worldwide. As a result, people all over the world are beginning to use it more and more.

The fact that the Internet is becoming more and more popular is not unknown to businesses. Considering the increasing popularity of the Internet among households, majority of businesses have sought to go online and reach out to the customers. This idea gave birth to the concept of Internet marketing.

Internet marketing is the response of businesses to the increasing number of prospective customers that are on the Internet. Through Internet marketing, businesses try to reach out to their prospective customers online. Internet marketing has many types. One type and probably the most popular is affiliate marketing. Affiliate marketing is a type of Internet marketing that involves an advertisement that is placed in a website where the person who placed that advertisement is paid based on the number of clicks or impressions on the advertisement. The advertisement may take several forms. It may be as sophisticated as a video or animation, or as simple as words.

If you will notice when you're browsing, many keywords will appear at the side of your browser once you perform a search in Google. These keywords are often related to the subject matter of your search. These keywords are called ad words. Placing ad words is a form of affiliate marketing. A person earns through ad words based on the number of clicks that he or she will get from the ad words that he or she has placed. However, it is not as easy as it seems. There are many relevant ad words that are same as yours. Thus, you must adapt a strategy in order to attract Internet surfers to click on your ad words.

Here are some proven tips for success:

* The first tip is to be very patient and prepare to lose some money before you earn some. View it as an investment and bid the amount that will grant you the most money.

* The second tip is to adopt the strategy of focusing on ad groups and of going for misspelled words or words written as one. This will enable you to generate more traffic.

* The third tip is to make sure that there is a very strong relevance between the keyword, the ad text, and the landing page content.

* The fourth tip is to know your prospective customers and adjust based on their possible demands. Fifth, maintain efficiency. You can do this by saving space through the use of an ampersand instead of the word "and."

* Lastly, make sure that you insert dynamic keywords that are able to attract prospective customers.
 The Affiliate Marketing Business - Learn the Basics

So many articles, forums, and blogs focus on the advanced techniques of affiliate marketing, they tend to forget that there still are some who need to learn the basics. Affiliate marketing is an excellent way for people to start earning money online, especially when they do not have there own products to sell. They hear about affiliate marketing and probably read plenty of sales pages that promise them overnight success, but how many of these pages focus on the basics. These people want to find out how to get started, while others are trying to sell them information on advanced methods of viral marketing, creating opt-in lists, and discovering niches.
Every once and a while it's good to take a step back and go over the basics again. This kind of information is freely available all over the internet, thus it is not profitable to many people, so they do not even talk about it. The problem is that if you type "affiliate marketing" into a search engine the only basic information that you can find probably comes from a "Wiki" page. Everyone else is trying to sell you products that they swear will turn your $800/month income into $10,000/month. Believe it or not, there are plenty of people out there who would be ecstatic to earn an extra $800 a month.
The basic principle is to find a "niche" or similar group of products and companies that you want to build your affiliate marketing around. There are endless numbers of niches, and it's best to choose one that you are familiar with. If you are still stumped, go ahead and sign up with a couple of affiliate sites, like ClickBank, PayDotCom, and/or Commission Junction. There you can look through what they have to offer and then you can get a couple ideas on what you want to focus on. But beware some niches may be overloaded with other affiliates, and the competition can get fierce. If you do a little research on Google or some of the affiliate marketing forums, you can get some idea on what is profitable and what is not. What ever you do, do not rely on other marketers who are trying to sell you their product. Their sales pages can be very convincing, but remember, they are trying to sell you something, so their opinions will be biased. It's best to do your own research and make your own educated decisions. Once you get deeper into the game, then you may choose to go with the products that these marketers are pushing. Some of them are genuinely good products that can help you in the long run, but when you are starting out this kind of information will be more advanced or complicated than you will need.
Once you find one or two niches that you want to focus on, then you will want to work on getting a website together. It's important to take it slow in the beginning. You'll find that pushing one or two products will be more profitable than the "shotgun approach". If you choose to work with too many products, then your focus will be too spread out and before you know it, things will start to fall apart. Everything you put together from here on out needs to revolve around your niche. This includes your domain name, your website, and your advertising.
The rest of the steps can usually be taken care of fairly easily, if you find yourself a good web host. They will help you find an available domain name, and will usually register it free of charge if you decide to go with their hosting services. It's important that your domain name describes your niche. For example, if you choose to work with "diet products", then your domain name should include the word "diet" in some capacity. Think about it, your not going to get as much credibility if your "diet site" has a domain name like "BigJohnsWebsite.com" as it would with a domain name like "TheDietReport.com". Once your satisfied with the domain name and have secured some web hosting services, then it's time to move onto the website itself.
A lot of people aren't so keen on the idea of building their own website. What they need to realize that you do not need to be an experts in HTML anymore to build a nice, professional looking website. Sure there are still professionals that mix in flash and javascript that can turn a website into an "experience", but that is not necessary for an affiliate. The website does not have to be flashy. It just needs to be functional, informative, and most importantly, convincing. The whole idea behind affiliate marketing is to turn their visitors into consumers. If you can convince the visitor that they need that product right now, and can get them to buy it through your affiliate links then you, in turn, will receive the commission. There are all kinds of software out there (i.e. MS FrontPage) that make building a website a cinch. If you know how to use a word processor, then you can create a website. The most important thing is to pay special attention to is your affiliate links. If you do not have those incorporated into your web page correctly then you could end up losing out on the commission. But even that is easy these days because affiliate programs will provide you with the exact links and all you need to do is copy and paste. But for God's sake, test your links when you get your website up. It only takes a few minutes and it can save you a lot of heartache later on. Once you are satisfied with your web page follow the web host's instructions on how to upload your site, and in no time you should be up and running.
If that is all it took to be successful in affiliate marketing, then we would all be millionaires by now. Unfortunately, the toughest part has yet to come. You need to start working vigilantly on driving traffic to your website. And not just random traffic, but targeted traffic who are actually looking for the products that you are marketing. There are a couple of ways to do this, and many argue on what is the most successful. You can buy traffic, in other words, you can place ads all over the internet in strategic places that will bring in visitors. A couple of ways that you can do this is through pay-per-click advertising like Google AdWords, and you can place Ads on classified sites. You can try and get free traffic by submitting articles or press releases that may be picked up by e-zine's or newsletters. You can also take advantage of social bookmarking sites or traffic exchanges. The most ideal situation would be to get free "native" traffic from the search engines like Google and Yahoo!. But this takes a long time to accomplish and requires a lot of work to get your page within the top ten for your niche. This gets into a whole another realm of the internet known as search engine optimization (SEO), and is beyond the scope of this article.
Ultimately, if you want to be successful in affiliate marketing, you are going to have to be very diligent and put in some good old fashioned hard work. But if you get the basics down, pick a profitable niche, and can drive traffic to your website, then you can be successful at it. And as time goes by and you become more efficient (i.e. lowering costs while maximizing profits) you can make a whole lot of money. Some people have even been able to quit their 9-5 jobs and become full time affiliate marketers, making more money than they ever have before and all from the comfort their own home. For more detailed information on becoming an affiliate marketer head to The Scoop on Google, Affiliate Marketing & Making Money Online which covers everything that you will ever need to get started.
 Using Google Adwords to generate traffic to your affiliate marketing programs


Techniques used with Google Adwords to promote affiliate programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed. How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
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